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The importance of including a buyer introduction 

letter with your offer

Inventory is down ~33% in San Mateo County from last year.  Over bidding & multiple offers has been the norm this year for most properties.


I'll be sharing a few strategies on getting your offer accepted in a multiple offer environment.


Tip #1 is to include a buyer introduction letter with your offer.  It should not be longer then a page & it's a nice touch to include a photo.  Only about 10% of buyer's agents include the intro letter with their offer.  This is one way to help separate your offer from other buyers especially if price & terms are similar.


The video has a couple more tips on why this is an importance step when crafting the most competitive offer possible.


I hope this tip is helpful.  


I'm here to answer any questions you have about the market or upcoming listings that I have.


Take care!


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Cheryl Bower




Cheryl Bower


1126 Broadway #8

Burlingame, CA  94010